Check out our new tool:
Gamer Sentiment
Next Gen Quantification
Learn everything about your prospective audiences
How to reach them
What they play and watch
Their social and spending habits
What drives them; experiences, emotions and features
...
Assess and prioritize,
fans and potential audiences
Who to target
What is the potential
Who are they
IPs & genres they engage with
Experiences, emotions and features
...
Identify winning ideas, assess potential and market readiness
Standardize qualification &
holistic evaluation process
Understand game potential,
drivers and IP fit
Identify all potential audiences
...
Manage opportunities and threats, unlock full potential
Maximize positioning appeal and communication reach,
balancing diverse audiences, competitive strengths and weaknesses,
initiative drivers and IP equity
Expand your audience without diluting your IP equity
Welcome new gamers to your franchise while attending to your most dedicated fans
Objectivize the process
Maximize fair IP reach
Leave no unrealized potential
Remain top of mind and clarify your brand investment ROI
Link brand KPIs to volumetrics
Unravel brand health drivers
Take advantage of brand eco-system
Optimize brand tactics to drive adoption and retention
Simplify complex questions by leveraging expert frameworks, filtering noise from insight and focusing on the impactful levers
We seemlessly integrate our proven analytics to untangle convoluted questions
Quantify scenarios and objectivize your decision making process
Predictive modeling is more about optimization and scenario planning than pure accuracy. But it helps that we have built some of the industry's most precise models
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