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Connecting your business and creative vision with Gamers
15 years of gaming market and consulting expertise
Based on quantified and measurable impact on sales
Time/cost efficient thanks to tech based solutions
Our Products
Practical Applications
Support across your entire production pipeline
Production
Stay on top of your budget
Validate game potential
Optimize budget allocation
Maximize game success
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Development
Deliver on your creative vision
Prioritize feature development
Balance game mechanics
Benchmark against key competition
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Communication
Align with Audiences expectations
Identify and Prioritize audiences
Fine tune trailers and messaging
Manage communities and backlash
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Client experience
"Stephane and Candice bring a wealth of expertise in the gaming sector, translating abstract questions into useful and actionable insights."
Alexandros Kilmpasanis, 
Sr. Producer, Starbreeze Entertainment
"Stephane and Candice have a unique ability to devise innovative research tools to solve emerging business topics, providing actionable recommendations on game consumers."
Francois Courset
NetEase, Ubisoft, Nielsen
"I have worked with Stephane and Candice on projects since 2016 and the results have always been very satisfying. I look forward to more years of great proven work."
Andre Persson
CMO, Starbreeze Entertainment
"As part of the Nielsen team [Stephane] helped us on some of the most complex research and analytics projects. I was very impressed."
Madelyn Goh
Global Brand & Marketing, Razer
"Candice has a great culture within the entertainment & IP industry. She is passionate and will for sure do everything to be impactful and reach the business objectives."
Armand Campolo
Warner Bros Entertainment
"Stephane has an incisive approach to data analysis and is able to balance the hard factual data against the judgement-based assessments of marketing plans and future scenario planning. He always brought his unique market perspective."
Leland Hedges
Sr. Strategy Manager PS USA Marketing
"Stephane’s analytical and consultative abilities are unparalleled. Combine this with his industry passion and energy and you have the makings of a perfect partner. Stephane and UP UP are endorsed without reservation."
Bill Hopkins
Amazon Games, System 1, Nielsen
"Candice is an outstanding professional with powerful analytic skills and solid strategic vision strengths, especially in the media and content industries."
Judith Andres
Executive Head Media & Digital ESSEC Research Chair
"Stephane is extremely knowledgeable and was a true asset to every project during our time [working together] at Nielsen."
Peter Roithmayr
Deloitte, Nielsen, NPD, EB Games
Our founders
Stephane Elshocht
Founder & CEO
With 20+ years of professional experience, and 40 as a gamer, Stephane knows the industry inside out and developed internal insights programs and frameworks for actors large and small.
He also consulted for innumerable industry tentpoles; like major console hardware releases, huge gaming franchises, historical MMOs, and more Indie and new IPs than you can count.
Candice Hamou
Co-founder & Analytics Lead
With 7+ years of research experience in IP management, Candice is an entertainment expert with comprehensive knowledge of the gaming, movies/TV & music industries, and how these interact.
She worked on IP transmedia strategy for top franchises of various major entertainment studios and assisted several key gaming industry players in their brand health tracking goals.
Our partners
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